BYOD remains "the exception" in Europe, according to Forrester

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The subject has largely filled the columns of the press in 2013: the rise of BYOD in enterprises and its consequences on the administration and securing mobile fleets.

Employees would thus increasingly likely to want to use their personal devices at work, by connecting them to their business information system. But if the trend is palpable in Anglo-Saxon countries, it would be marginal in Europe.

This is certainly the opinion that in a Forrester study notes that only 15% of European mobility leaders have gone beyond the pilot phase of a project of BYOD.

The reasons for this are manifold shyness. To Forrester, "the business climate in Europe is not conducive to BYOD. Factors that inhibit are the complexity of the regulatory environment, unfavorable tax system and the cost of using mobile data."

BYOD vs COPE or CYOD ...

Moreover, end-users in Europe will not pay for the BYOD: only 6% of employees are willing to pay the whole of a terminal dedicated exclusively to their professional activity, when 18% are willing to finance part.

Yet "European professionals expect their companies to provide more innovative devices: only 46% of them are satisfied with the tools that their IT department makes available to work Conversely, 70% of professionals. surveyed say they are very satisfied with the technology they use at home. "

Hence the idea of ​​proposing a different approach, that of COPE (Corporate Owned, Personally Enabled) or CYOD (Choose Your Own Device) which is to offer employees a catalog terminals validated by the ISD in terms of safety and of Directors.

"Instead of waiting for models to technology, regulation and prices move, firms deploy two scenarios for the mobile engagement: CYOD policies (Choose Your Own Device) which remove the pressure of BYOD, or very targeted approach "horse race" that accrues specific devices with specific applications for specific roles, "comments the analyst Henning Dransfeld.

A view shared by some manufacturers like Samsung eyeing the B2B market. "Companies mostly opt for COPE. The logic" open bar "does not emerge in large companies who do not believe in the trend of BYOD," we recently explained Olivier Savornin, head of the B2B division of Samsung France.

BYOD remains "the exception" in Europe, according to Forrester
Also read: BYOD or COPE: a dilemma for CIOs?