Controls more 'strict on advertising' and the marketing of foods high in saturated fats, sugars and salt, to safeguard children's health from the risk of obesity 'childhood. Especially when they are 'harassed' by TV advertisements or other media, old and new. And 'the alarm raised by the World Health' Organization (WHO), which in the latest report on obesity 'infantile warns governments the urgency of controls more' strict on advertising campaigns of so-called 'junk food'. Also on 4-5 July in Vienna will bring together ministers dellaSalute for a summit devoted to the development of health policies 'ad hoc'. According to the WHO "and 'been shown that commercial messages dedicated to these products may have a disastrous impact on children's health. Subject - experts warn - not yet able, as adults, to distinguish between, for example, advertising 'and cartoons. This makes them particularly vulnerable and receptive to the messages which then lead to unhealthy choices. " "Millions of children are subjected to marketing practices unacceptable - says Zsuzsanna Jakab, WHO Regional Director for Europe - the policy and regulatory framework must address as 'soon the problem of obesity' childhood. Children are surrounded by advertising 'which encourages them to consume products with a high fat, sugar, even when they are in places - concludes. where they should be protected, such as schools and sports facilities. "